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no turn on red

We are a design studio based in New York. We work across branding, web, digital, and creative direction. We like good ideas. We like making them clearer. We like making them look good, too. Mostly, we like making things that feel like they could not have been made by anyone else.

Independent design studio
New York · working everywhere
Taking on new work

Instagram [hello@noturnonred.shop] Let's make something. →
work
01innaRxIdentity + Web · 2025 BiotechIdentityWebsite innaRx — identity + site 02Shpapi VisionRebrand + Web · 2026 Eyewear DTCRebrandShopify Shpapi Vision — rebrand + web 03VoutchBrand + Product Site · 2025 TicketingBrand25+ Screens Voutch — brand + product site 04no turn on redStudio Identity · 2023 StudioIdentity17 Disciplines no turn on red — studio identity

We work with people building something new,something changing,or something that simply needs to make more sense.

Things We Can Do. ↓

branding. web design. digital. and more
01 · BrandingA brand is more than a logo. We build identities with enough structure to work and enough character to be remembered.
02 · Web DesignWe design websites that do more than hold information. We think about hierarchy, rhythm, interaction, movement, and the tiny details people notice without realizing they noticed them.
03 · Creative DirectionSometimes the problem is not that you need more design. You need someone to decide what the design should be. We help define the visual world, then keep it from falling apart.

Have something interesting? ↓

Studio point of view · 04 decisions

design should
have taste.

Not just a style. A taste. Knowing what to keep. Knowing what to remove. Knowing when something is almost right — which usually means it is wrong. Knowing when to stop.

01

keep

The idea.
What makes it different.

02

remove

The noise.
Anything that does not belong.

03

question

The obvious answer.
And sometimes the favorite one.

04

stop

Before more design
makes the idea worse.

You talk to the people doing the work. We work closely, question things, change our minds, and have opinions.

Usually useful ones.

we turn ideas on

Bring us a good problem.

Start a project → Currently taking on a few new projects.

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Start a project
[hello@noturnonred.shop]